From the glimmer of inspiration to a fully developed product on shelf, Seed Strategy can help you grow big ideas with staying power. Our proven process provides the ideal framework to bridge strategic rigor and breakthrough creativity, resulting in rock-solid concepts and real-life success stories.
When we’re about to set something into motion at our house (and I feel a particular urge to make my kids roll their eyes at me) I’ll reach back for an old phrase that was running through the Saturday morning cartoon circuit when I was a kid: “Wonder Twins, Activate!”
You wouldn’t think it would be hard to develop foods and beverages for consumers who happily eat their own boogers. But, as every parent knows, kids can be the pickiest (no pun intended!) critics around.
Yes—everyone is creative. But keeping your creativity at its best isn’t a passive endeavor. (You know what they say… “use it or lose it.”) Whether or not you believe you are especially gifted in the creativity department, it’s essential that all of us continually flex those skills in order to produce great ideas.
Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.
Seed Strategy is pleased to announce that Troy Geesaman has joined the growth acceleration firm as SVP, Strategy. Geesaman will leverage his vast innovation and strategy experience to help lead clients to achieving their visions for transformative growth. Geesaman has spent decades on both the client and agency side of the business, leading the development […]